Glam Media Partners with Global Grind to Launch New Hip-Hop Vertical Network on Glam Entertainment
Global Grind To Utilize Glam Media's Turnkey Platform That Allows Media
Companies To Launch Dedicated Vertical Networks
BRISBANE, Calif. and NEW YORK, June 5 -- Glam Media, Inc.,
(http://www.GlamMedia.com), the pioneer of vertical content networks and number
one in reach for women online, and Global Grind, (http://www.GlobalGrind.com), the
premier online social site offering a new way to engage and mobilize the
hip-hop audience, today launched a Managed Vertical Network (MVN) of sites
and blogs for the hip-hop community anchored by Global Grind as a part of
Glam Media's Entertainment Channel. This hip-hop based vertical network
will have extensive content from Global Grind and will also include other
hip-hop based blogs and websites. Global Grind will recruit the best sites
and blogs to the co-branded publisher network, while the Digital
Primetime(TM) brand ads will be managed by Glam Media.
"The partnership between Global Grind and Glam Media is another step in
Global Grind's mission to be a platform that allows the hip-hop audience to
show its depth and breadth," said Navarrow Wright, president and CEO of
Global Grind. "By allowing its talented and diverse members a place to find
all the content that's important to them, and giving creative entrepreneurs
a place to monetize their content and showcase it to largest audience
possible. This network will be a significant value to advertisers who are
eager to reach this unique audience in a targeted and meaningful way."
"I've long been inspired by Glam Media and their take on the Internet
space along with their creative use of technology. Glam has influenced our
work here at Global Grind," said Russell Simmons, president and chairman of
RUSH Communications and financial backer of Global Grind. "We are excited
to go into this partnership to create opportunities by providing the
platform for creative individuals."
"We look forward to adding to Glam Entertainment's highly select
network of publishers and bloggers with Global Grind's targeted network,"
said Samir Arora, chairman and CEO of Glam Media. "This vertical network
focused on the hip-hop community is a key example of Glam's total
commitment to bringing audiences the content they want and bringing
advertisers multiple vehicles for reaching those audiences."
Glam Media's MVN platform is designed to rapidly and effectively
develop, manage and monetize dedicated vertical networks. Lifetime Networks
was the first company to leverage Glam's MVN platform to extend their reach
online by launching a vertical network with Glam.
"We are very excited to bring Global Grind into the Glam Entertainment
offering," said John Trimble, EVP of new markets sales at Glam Media.
"Global Grind provides our advertisers premium distribution within the
hip-hop community and delivers key audiences to brands targeting the Global
Grind network within the Glam Entertainment channel."
Global Grind and Glam will be launching a hip-hop "Be Discovered"
competition in October 2008 to help new talent emerge online. Details and
judges will be announced shortly. This will be the third "Be Discovered"
competition for Glam, which began the contest in 2007 with handbag
designers and recently held a Design a Dress competition in partnership
with MSN.
The Glam Managed Vertical Network (MVN) platform leverages the years of
development and successful operations of Glam Media's own 500-strong
publisher network, number one in reach for women. The Glam MVN platform
offers media companies the necessary infrastructure and tool set to create
a successful vertical network. With the Glam MVN, media companies can
easily recruit publishers, manage inventory, set pricing, serve and
optimize campaigns, support multiple billing systems, and offer both
publishers and advertisers a wide range of reports and technical support.
The partnership also leverages Glam Media's new flagship service
GlamTV, unveiled last week, which allows publishers in the Glam Network to
access rights-cleared content and indie videos tightly packaged with brand
advertising for their websites.
About Glam Media
Glam Media pioneered the vertical content network model and is the
fastest growing Top 20 Media Company in the US. With a total reach of 35
million unique monthly visitors in the US and 64 million global uniques
(comScore MediaMetrix), Glam Media provides a compelling mix of fresh,
original content created in-house on its owned & operated web sites and the
carefully curated Glam Publishing Network of more than 500 popular and
influential lifestyle Web sites, blogs and magazines. For premium national
brand advertisers, Glam Media offers an unprecedented array of reach and
targeting that are singularly attractive to both upscale and aspirational
consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel
Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and
Information Capital. Glam Media is based in New York City and Brisbane,
California.
About Global Grind
Global Grind is a community based website allowing people to discover
and share content from anywhere on the web, by linking to, voting for, and
commenting on each others content, in a social and democratic way. To view
the content in full, Global Grind links to the website that published the
story, therefore driving traffic to that website and creating a larger
market for sites that publish their own news stories, photos, and videos.
Voting submitted content up and down is the cornerstone functionality of
the website, and is respectively referred to as grinding and trashing.
Headquartered in New York City, Global Grind is a privately held firm
funded by Accel Partners and Russell Simmons.
Contact information:
Abbe Patterson
Glam Media
650-270-2158
abbep@GlamMedia.com
Lane Buschel
The Morris + King Company for Glam Media
212-561-7454
lane.buschel@morris-king.com
Nicole Alexander
Global Grind
917-459-0778
nalexander@globalgrind.com
See Also
posted by andrejroberts2471 @ 20:40
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